Decyde vs Wellows: Which AEO Platform Fits Your Agency?
Wellows leads on multi-location tracking and content gap workflows. Decyde leads on speed, social listening, and turning AI visibility data into a ranked weekly playbook.
The Short Answer
Wellows is the agency favourite for multi-location businesses — its "Implicit Opportunities" feature (finding AI conversations about your category where your brand isn't mentioned yet) is a genuine competitive advantage for clients with multiple service areas. Decyde covers different ground: a faster audit flow, social listening across 9 platforms, and a weekly AEO playbook that doesn't require a content team to interpret. If Wellows is the content strategist's tool, Decyde is the account manager's tool.
Quick Comparison
| Feature | Decyde | Wellows |
|---|---|---|
| Best For | Agencies, professional services, account managers | Multi-location brands, content teams, mid-market agencies |
| Free Tier | Full audit, no card required | Trial only |
| Pricing | $99/month Pro | Mid-market (agency tiers available) |
| Platforms Tracked | ChatGPT, Perplexity, Gemini, Google AI Overviews | ChatGPT, Perplexity, Gemini |
| Multi-location Tracking | Single location per audit | Core strength — built for multi-location |
| Implicit Opportunities | Citation gap analysis | Yes — finds category conversations without brand mention |
| Social Listening | 9 platforms included | Not included |
| Actionable Playbooks | Weekly ranked action plans | Content update suggestions and outreach prompts |
| Google AI Overviews | Tracked | Not tracked |
| Setup Time | 60 seconds | 15–30 minutes |
| Fix It Files | Personalised JSON-LD schema + llms.txt, free with every audit | Not included |
Choose Decyde if:
- You want a full audit + action plan you can present in 60 seconds
- You need social listening (Reddit, G2, LinkedIn) alongside AI tracking
- Google AI Overviews is a priority platform for your clients
- Your clients are single-location professional services firms
- You want sentiment shift and score drop alerts built in
- You want personalised Fix It Files (JSON-LD schema + llms.txt) generated free after every audit
Choose Wellows if:
- Your clients have multiple locations and you need geo-targeted AI tracking
- You want "Implicit Opportunities" — finding category conversations without your brand
- Your workflow is content-led and you have a team to execute content updates
- You need unlimited seats for a larger agency team
Feature Breakdown
1. Multi-location vs Single-brand Focus
Wellows is built for franchises, regional businesses, and agencies managing clients with multiple locations. Its AI visibility tracking is geo-aware, letting you see how your brand performs in different cities or markets within a single dashboard. If you're running AEO for a law firm with 8 offices or a consultancy with regional teams, Wellows is built for that.
Decyde optimises for single-brand depth: one brand, one competitor, one comprehensive audit. For professional services firms that are authoritative in one market, this focused approach delivers cleaner, more actionable output.
2. Implicit Opportunities
Wellows' standout feature is "Implicit Opportunities" — surfacing AI conversations about your category where your brand hasn't been mentioned yet. This is genuinely useful: if ChatGPT is discussing "best estate planning attorneys in Manchester" and your firm isn't in the answer, that's a gap with a clear fix. Wellows finds those gaps proactively.
Decyde approaches this through citation gap analysis — comparing which URLs are cited for your category vs your competitor's citations. It's a different angle on the same problem, with more focus on the specific sources driving the gap.
3. Platform Coverage
Decyde tracks Google AI Overviews, which Wellows does not. For clients who rely on Google search — which is still the majority of B2B professional services clients — AI Overviews visibility is often more commercially relevant than Perplexity or Gemini alone.
4. Content Team Dependency
Wellows' recommendations are content-led: it suggests content updates, new pages, and outreach to specific domains. This is powerful if you have a content team to execute. If you're a lean agency or a brand without dedicated content resource, the recommendations require more interpretation and internal planning before anything ships.
Decyde's weekly playbooks are designed for agencies without a dedicated AEO analyst — each action is ranked, explained, and specific enough that an account manager can brief a client on it without needing to repackage the output.
See Where Your Brand Stands in 60 Seconds
Free AI Visibility Audit — no account, no card. Score, competitor benchmark, citation analysis, your top 3 fixes, and personalised Fix It Files (JSON-LD schema + llms.txt) ready to deploy.
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